We’ll be posting all IAB Awards media releases on this page as they are distributed. If you’d like any further editorial detail regarding the Awards please contact:  

Pru Quinlan
Managing Director
Einsteinz Communications
T: (02) 8905 0995
M: 0405 100 585
E: pru@einsteinz.com.au

Date Released	Title
17 June 2010	2010 IAB Awards Finalists Announced 2010 IAB Awards Finalists Announced IAB Australia today announced the 2010 IAB Australia Awards finalists, noting a significant increase in the number of agencies and brands submitting entries, as well as an overall increase in entry numbers. Twenty one agencies were selected as finalists across the Awards’ 11 categories, with Mediacom and Publicis Mojo-Melbourne securing the lion’s share, taking six and four nominations respectively. In total, 182 entries were submitted and reviewed by a panel of more than 60 industry-respected judges who were looking for the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months. These entries were submitted by 47 agencies, representing 91 organisations and over 130 brands. This year’s awards has also seen a dramatic increase in entries for the brand related categories, highlighting the strong shift towards brand advertising online with FMCG and finance industries in particular. The winners will be announced at a ceremony in Sydney on Thursday 22 July 2010 at the Hordern Pavilion. Tickets are expected to sell out as in previous years and are now available for purchase from at – http://www.iabawards.com.au/ “The finalists for the 2010 IAB Australia awards clearly demonstrate the growth of online advertising across a broad range of industry sectors,” said Paul Fisher, IAB Australia’s CEO. “Once again the FMCG sector has dominated the finalists list, highlighting both the exceptional quality and effectiveness of well executed online strategies and campaigns and also the disparity between this quality and the investment by the FMCG sector in online advertising, accounting for a mere five per cent of the $500m annual general display category. I’m hopeful that the Awards will continue to showcase to FMCG marketers the incredible benefits that online can bring to their marketing campaigns.” According to Mr Fisher the 2010 Awards judges have lauded the entries as the highest quality work they have ever seen submitted for online campaigns. “Creative campaigns with well targeted execution and clearly documented results created a smooth judging process for all concerned. This general improvement, combined with the sheer number of entries demonstrates the growing commitment by advertisers and their agencies to investing their valuable marketing budgets where they get the best results – online,” said Mr Fisher. The entry judged as Best of Show Award will gain entry into the IAB’s U.S. MIXX Awards in September 2010. Previous entries have achieved great success at the MIXX Awards with last year’s entry winning the coveted Best in Show in New York. In addition to this, the Creative Showcase quarterly winners will vie for Creative Showcase Grand Prix Award also to be announced at this year’s IAB Awards.
11 March 2010	2010 IAB Australia Awards now calling for entries Sydney: 11th March 2010 Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies; and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of ‘Unlock your imagination’. The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online at www.iabawards.com.au and close on 5 May 2010. Eleven categories are offered this year, including two new additions - Not-for-Profit / Public Service and Branded Content. The entry judged as Best of Show will gain entry into the MIXX Awards in New York, with the winner also winning flights for two to attend the prestigious event. The winner of the Creative Showcase ‘Grand Prix’ will also be announced at the IAB Awards. Finalists will be announced mid June and the winners will be honoured on Thursday 22 July 2010 at an award ceremony at the Hordern Pavilion. Tickets for the award ceremony will go on sale in April. Categories in 2010 include Product Launch, Brand Loyalty and Retention, Brand Awareness and Positioning, Direct Response and Lead Generation, Search Marketing, Cross-Platform Integration, Brand Destination site, Social Media Marketing, Rich Media and Digital Video, Not-for-Profit / Public Service and Branded Content. Previous IAB Australia award winners have had considerable success at the MIXX Awards. In 2009 Sapient Nitro, JWT Australia, ZenithOptimedia and Soap Creative collected eight awards between them including Best in Show, as well as four gold awards, two silver and one bronze awards. Previous IAB Australia Best of Show winners have also gone on to win Gold and Silver awards at MIXX. The major sponsor for the IAB Australia 2010 Awards is Fairfax Digital, with other category and party sponsors including Ad2One, Adconion, BBC Worldwide, Facebook, Guvera, MCN, MediaMotive, News Digital Media, Red Lever and SBS.
28 May 2009	IAB Australia Awards 2009 Finalists Announced Excitement is building for IAB Australia’s 2009 Awards with 16 agencies today announced as finalists. The trio of ZenithOptimedia, RMG Connect and JWT are the leading agencies, securing four finalist spots for their joint work across two campaigns, while a further eight agencies also received multiple nominations. Three finalists were named in most of the twelve new Award categories, while four finalists were announced for their stand-out entries in the hotly contested ‘Brand Destination Site’ category.
23 March 2009	IAB Australia Awards 2009 Call for entries 23 March 2009 - Sydney - IAB Australia has invited creative and media agencies and marketers Australia wide to submit entries to its 2009 IAB Australia Awards. The awards celebrate the best Australian interactive advertising campaigns conducted during the past year. Submissions are now being accepted online at www.iabawards.com.au and will close on 23 April 2009.